Designing & Printing Postcard For Direct Mail
Depending on the size, paper quality, and coating of the postcard, the cost of printing a direct mail postcard can vary greatly. A small mailing of 2,500 postcards will cost around $.22 per postcard. The larger the size of your direct mail postcard, the lower the cost per postcard. This size is ideal for a large direct-mail campaign that uses three or more images or more straightforward visual information. To determine the perfect size of your direct-mail postcard, use our free design template.
There are two standard postcard sizes: 5.5″ x 8.5″ x 7″. Choose the right size to best showcase your ad and offers. The larger the postcard, the more impact it will have on the reader. Whether you choose a jumbo or letter size postcard, make sure it fits your budget and schedule. For postcards that need to arrive at their destination in the fastest time, a Standard Class mailing is recommended.
The size of your direct mail postcard depends on your budget and your audience. A 4″ x 6″ size is best for a simple ad, while a 5″ x 7″ size will get your message noticed. You can use either or both if you want your postcard to be effective. Just remember to always keep the intended audience in mind when planning how often you will be mailing the postcard. Your plan should take into account your schedule, budget, and desired results.
If you have a budget, a postcard is the best choice. Because they are easy to print and send, postcards can be a great way to spread the word about a product or service. Using a variable-data printer allows you to make changes to the design of the postcard as needed. If you have a specific goal in mind, consider sending a direct mail piece to everyone in the postal area or zip code. For more details on this ask a reliable printing company in your area.
Offset printing offers advantages over digital printing. First, it has a low set-up cost, but the cost per unit is higher. The costs of digital postcards will depend on the color and design of the postcard. Offset printing allows for full-color reproduction. Secondly, offset printing offers the benefits of a lower initial cost. Offset printing allows for customized colors and can be used to brand a postcard. These features are very helpful for marketing campaigns.
Generally, a postcard that has a smaller print run than 100,000 pieces will be printed using a digital printing process. Because digital printing uses different color combinations, it is not possible to get Pantone matches for a postcard. If the postcard you are sending is intended to reach more than one million people, you should use offset printing. It is more expensive than digital printing, but it offers higher quality and lower setup costs. It is also possible to use a combination of offset and digital printing.